Solutions
Understanding how sensory perceptions influence consumer behavior in real-world scenarios is key to market success. Our sensory market research utilizes consumer feedback gathered through methods like surveys related to virtual shopping experiences and reactions to advertising. We analyze how sensory cues impact consumer preferences and purchasing decisions in the marketplace. This direct consumer insight provides valuable guidance for your marketing strategies and product positioning.
Product testing
Sensory product testing provides valuable insights into how consumers perceive your products through their senses.
We employ various methodologies, such as consumer surveys and focus groups, to gather direct feedback on appearance, aroma, taste, texture, and sound. This allows you to understand overall liking and identify key sensory drivers of consumer preference. This feedback is crucial for guiding product development, ensuring quality, and optimizing your product's appeal in the market. Our approach focuses on capturing real consumer reactions to inform your decisions.
Olfactory testing
Understanding the impact of scent and aroma is vital for many products.
Our olfactory testing utilizes consumer responses to evaluate and compare the scents of your products. Through methods like preference tests and descriptive questionnaires administered to consumers, we gather valuable data on how your product's aroma is perceived. This information can help you refine fragrances, assess the impact of ingredient changes on scent, and ensure your product delivers the desired olfactory experience to your target audience.
Concept testing
Gauging initial consumer reactions to new product ideas is essential before significant investment.
Our concept testing explores the sensory aspects of your concepts by gathering feedback from potential consumers. We use surveys and discussions to understand their expectations and preferences related to proposed flavors, textures, packaging, and overall sensory experiences. This consumer-centric approach helps you refine your concepts early, increasing the likelihood of developing successful products that resonate with your target market.
Packaging testing
The sensory aspects of packaging play a significant role in the overall product experience.
Our packaging tests gather consumer feedback on elements like ease of use, sound upon opening, tactile feel, and visual appeal. By understanding how consumers interact with and perceive your packaging, you can optimize its design to enhance the product experience and attract attention. Our methods focus on capturing real consumer interactions and opinions regarding your packaging.
Ad / Comm testing
Understand how sensory elements in your advertising and communication materials resonate with your target audience.
Our tests gather direct consumer feedback on the visual, auditory, and even tactile sensory cues present in your campaigns. We evaluate how these elements influence consumer perception, brand recall, and purchase intent. By understanding consumer reactions to the sensory aspects of your marketing, you can optimize your messaging for greater impact and ensure it aligns with the desired sensory experience of your product. This service provides valuable insights for refining your communication strategies and maximizing their effectiveness.
Consulting
Leverage our expertise to enhance your understanding of consumer sensory perceptions.
Our sensory consulting services provide guidance on incorporating consumer feedback into your product development and marketing processes. We help you design effective consumer studies, interpret the resulting data, and translate those insights into actionable strategies. Our focus is on empowering you to make informed decisions based on real consumer sensory experiences, even without an in-house trained panel.
